Wholesale and Retail – Why Wholesalers and Retailers Should Establish Great Relationships

Retailers need wholesalers, and wholesalers need retailers. Without the other, the cycle of businesses would be dead. But does the reason why they need each other end at that? There are more reasons why they should establish a great working relationship together.

Wholesalers
Wholesalers benefit from retailers because they serve as their advertisement. If a retailer is happy with his wholesaler, he has a high chance of telling his friends about it; thus, word-of-mouth advertising. Wholesalers then get to have more customers and more sales, earning them better reputation, quality and more profit.

Without retailers, wholesalers would just have their stocks inside their warehouses, untouched. They would not be able to get back their expenses if they would not sell their merchandise to retailers, and they would not get any profit. Moreover, money would just be stuck in one place – and their business might end up in bankruptcy.

Retailers
Retailers benefit from wholesalers because they are the ones who give them something to sell. If a wholesaler is happy with his retailer, he might give them more discounts and benefits, and give them better deals so they can both thrive in their own businesses. A happy wholesaler can give a retailer lower prices, better deals and a lot of freebies – and these things mean more profit for the retailers.

Without wholesalers, retailers would be stuck as to where they would source their products. Of course, they can buy from other retailers but the price won’t be the same, thereby they need to raise their prices too – and customers would not like that.

At the end of the day, we cannot deny the fact that these wholesalers and retailers need each other however you look at it. They can both help each thrive and develop their businesses.

 

This is what wholesale directories do – to establish good connections between wholesalers and retailers. They bring together retailers and wholesalers, and even create a community out of them from which they can ask other wholesalers and retailers about their businesses, and which are the best deals. From this great relationship, both of them would be able to have more profit, and be successful in their own businesses.

Author : Michael Cameron J. Smith

As Seen on BBC News, FORBES and CNN Money

MY LIFE AS RETAILER ” THE BEGINNING ” -Carrefour d’history-part 1

October 1996 was the year I start my life in retail world. Hired as a management trainee to carrefour Penang Malaysia with starting salary Rm 1900.00 which is Rm500.00 more then previous salary as the second assistant manager in Mc Donalds restaurant. Expecting my first child during that time, given Rm 500.00 more in monthly salary was a big relief to me.

Using my experience of setting up the Mc Donalds Restaurant in Prai Penang and my Diploma in Hotel and Tourism which is my major in food service management from the back then Mara Institute of Technology the pioneer and first Service, Hotels and food knowledge school in Malaysia. Ton’s of my seniors and also juniors now was very well known in their industries. I was hired by macnificient Diagraph (M) Sdn. Bhd ( Carrefour registered  company in Malaysia)to set up the first mega foodcourt they have in Asia. Assisting Mr. Frederick klein-The National Food Court Manager Carrefour Malaysia. Such a memoir but leave the sweet remembering part there…….let us glance one of world great retail giant life chronology.

1959
The Carrefour supermarket company is set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy.

1960
Carrefour opens its first supermarket in Annecy, Haute-Savoie.

1961
The LLC Promodis, the forerunner of Promodès, is created. The company was formed through a merger of two wholesaler families from Normandy, managed by Paul-Auguste Halley and Leonor Duval-Lemonnier.

1962
Promodès opens its first supermarket in Mantes-la-Ville (Yvelines).

1963Carrefour invents a new store concept: the hypermarket. The first Carrefour hypermarket opens in Sainte-Geneviève-des-bois, with a floor area of 2,500 sq.m, 12 checkouts and 400 parking spaces.

1969
Carrefour invents a new store concept: the hypermarket. The first Carrefour hypermarket opens in Sainte-Geneviève-des-bois, with a floor area of 2,500 sq.m, 12 checkouts and 400 parking spaces.

Seeing all this make me realised 1969 hows the travel of this giant retailer in carving his name years after years. Proud ….yes I am to be given a chance to learn and carve my career in retails from such a big company.

Till then I will share again ………

Edited by Royalgandrez